Quick service restaurants thrive on speed, convenience, and efficiency. But outdated ordering processes can slow down operations and hinder customer experiences. In a fast-paced QSR environment, digitized menus via QR codes can be a game-changer.
From fast food chains to cafes and food trucks, QR code ordering helps streamline operations. Customers also enjoy the perks of convenience and personalization. Read on to see how integrating this technology can benefit your QSR.
Faster Order Placement
Long queues at counters or drive-thrus during peak hours lead to delays and customer frustration. Even ordering at the table requires waiting for staff to come and take orders.
But with QR code menus, customers can simply scan and start ordering immediately from their own device. This speedy process takes ordering convenience to the next level.
With their order history, preferences, and payment details pre-saved, customers navigate seamlessly. Staff also saves time not having to manually punch in orders. Together, the whole cycle from order taking to fulfillment is significantly faster.
Enhanced Order Accuracy
When customers place orders verbally, miscommunication can easily result in errors which are time-consuming to rectify. But QR code ordering eliminates confusion with customers directly selecting and customizing orders on the menu.
As customers add special instructions or substitutions right on the app, orders are more accurate. Staff also gets error-free order details digitally, minimizing mistakes in fulfillment.
Higher accuracy rates directly translate into fewer unhappy customers, wastage from reworks, and speedier delivery.
More Avenues for Upselling
Upselling additional items or upgrades is vital for QSRs to drive revenue. But static menu boards restrict upselling opportunities during ordering.
QR code menus come loaded with features perfect for nudging customers. Suggestive selling and personalized recommendations based on order history help upsell.
Options to add on items, combos, or extras at the payment stage further encourage higher spends. Customers are more likely to purchase more through targeted digital prompts.
Better Customer Analytics
Gaining actionable insights into customer behavior from traditional ordering is nearly impossible for QSRs. But the data captured through QR code ordering provides invaluable analytics.
The system captures real-time analytics on menu views, items ordered, daily analytics, referrer sources, customer countries, devices, browsers and operating systems used, with the ability to receive analytics reports by email.
Rather than speculating, QR codes provide data-driven insights to enhance customer experiences through informed decisions.
Reinforcing Branding
Ordering at the counter or via verbal conversations limits branding for QSRs unlike dine-in restaurants. However, customized QR code menus can reinforce branding through immersive digital experiences.
Right from the menu layouts to the imagery, content, and overall aesthetics – QR codes enable building branded worlds. Customers engage with the brand story and experience consistency.
It makes the ordering process as integral to branding as in-store branding elements for QSRs.
Optimizing Layouts and Operations
QR code menus are a catalyst for QSRs to rethink and optimize layouts for maximum efficiency.
With fewer queues needed at counters, the space can be reconfigured to speed up fulfillment and collection. New pick-up points can allow faster access to orders.
Digitization of ordering also enables remote management of menus, empowering managers to make changes across locations instantly. By analyzing data on customer journeys, layouts can be enhanced over time.
Facilitating Takeout and Delivery
Takeout and delivery models have boomed for QSRs, becoming revenue lifelines during the pandemic. But phone and in-store orders make the process inefficient.
With QR code ordering integrated into online channels and apps, customers can conveniently order takeout or delivery. Orders directly reach the store digitally, streamlining preparation with all details included.
For customers, ordering remotely and selecting delivery slots or pick-up times becomes seamless. QR codes power swift omnichannel ordering.
Frictionless Payment Options
Slow and chaotic billing, especially during rush hours, is a pain point for QSR customers. But QR code menus enable integrated digital payments for speed and convenience.
Customers have the option to pay securely and conveniently through the app, or they can choose to pay in cash when in person.
Contactless payments then become an extension of the quick ordering experience rather than an obstacle. Customers can get in and out swiftly.
QR Code Ordering Is the Future
The pandemic may have kickstarted QR code menus, but they are undoubtedly the future of ordering for QSRs looking to be competitive.
- McDonald’s plans to roll out QR code ordering nationally at many US outlets in 2022.
- Starbucks saw 150% more orders via QR codes in 2020 compared to 2019.
- KFC saw a 40% increase in order sizes after introducing QR code menus.
As customers flock to the channels they prefer, digitized menus create the speed and convenience that QSRs thrive on.
Choosing the Right QRCode Partner
While QR code ordering unlocks immense potential, the success hinges on choosing the right partner. With tailored solutions like Tapless Menu, QSRs get a robust platform minus the complexity.
Starting at just $19.99 per month, features like:
- Zero commission fees on orders
- Real-time menu management
- Powerful analytics into customer behavior
- Integrated payments for checkout
- Custom branding capabilities
Make adoption seamless even for tech-averse owners. With the ability to order directly or integrate with convenience channels like QR codes, online menus, etc., it is a future-proof solution.
Bring your QSR to the future with Tapless Menu by signing up for a free 7-day trial now!
QR Code Ordering – FAQs
Are QR codes safe and secure?
Yes, QR codes direct to encrypted menus and customer data is protected via secure gateways. No payment information is collected or stored by restaurants.
Can customers customize or add special instructions?
Yes, customization options and text boxes for providing notes allow customers to place specific order requests that staff can see.
Who handles issues if orders are inaccurate?
Customers can contact the restaurant directly via phone. Staff can then quickly resolve any errors.
How do restaurants update menus or offers?
Back-end access to the digital master menu allows restaurants to edit menus, add offers, or modify items in real-time across all channels.
Embracing the Future of QSR Ordering
QR code ordering marks the next evolution of quick service experiences – for both customers and restaurants. Faster service, higher revenues, streamlined operations, and insights into customer behavior are just some of the superpowers unlocked with this technology.
As consumer preferences for contactless and convenient ordering accelerate, QR codes provide the ideal solution for forward-thinking QSRs. So why wait when the future is here? Empower your restaurant now with a tailored platform like Tapless Menu! Click here to get started.